data privacy

Data Privacy is more important than you might think

You’ve installed a new application on your phone and to complete the download, the app first asks for permission to your camera, which you happily provide. Then, it asks for access to your image gallery. At this point, there is an irritation with all the demands, you stop for a second, but then because you assume it needs them to work you click OK and get on with it.

Soon after you forget about this and start enjoying the various features that the app is providing. Little did you realise that now the said app has access to all the images in your gallery, your location and maybe more?

Now, your data can be used in harmless, yet intrusive ways. To suggest you particular services or specific ads, but in the wrong hands, however, there is no guessing what it can be used for.

Privacy policies were put in place due to this exploitation.

 

What is a Privacy Policy?

Every application that is available on any of the online stores (Play Store, Apple Store or Microsoft store) collects your data in some form. To protect your personal information from being exploited, laws around the world make it compulsory for the developers of apps/websites to have a privacy policy. The policy details must be immediately available for reference to the general public.

A privacy policy is a legal document that details out what kind of personal information is being accumulated, ways in which it can/will be used, and measures taken to defend that data.

 

What are the contents of a Privacy Policy?

Every company has a different policy plan. It varies from one business to another depending on the ways it gathers, manages and manipulates the data. Any privacy policy must cover a few basic things:

  1. Company’s name and details

The privacy policy must contain the name of the company/business and contact details. Whole Foods mentions it in the first 4 lines of their document.

  1. Type of data collected

Every website and app are required to disclose what kind of data they are collecting from their users. Budweiser details out very clearly what kind of data they are gathering, how they are collecting and what are they doing with it.

  1. Why the data is accumulated

Privacy laws also stipulate that a company must disclose why they are collecting the data in the first place. Nestle lays it out here.

  1. Third-party sharing

Websites and services use third party tools to enrich their consumer experience. All websites use cookies to record user behaviour. Laws require that the third-party sharing mechanism must be explained in the privacy policy. Learn more from Instagram.

Data collection is all part of the sagacious digital life we all lead. Be sure that you are aware of all the data that is being amassed and that you have read and understood the terms clearly. If you are not sure that you want to share your data, you can opt-out at any point in time.

The responsibility of protecting your data is entirely on you.

 

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If you have any concerns about your IT, data security or backup & disaster recovery, please don’t hesitate to contact us.

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